Target Audience

Before carrying out any research on the target audience of R&B and Kanye West in particular, i already have ideas about what it may be. Due to the street/urban vibe of R&B music, i think that the main consumers will be between the ages of 15-25, but of course because the genre is so expanded and now crosses over into other genres the target age will consequently expand too. The target audience is likely to be mainly males as well, as the videos especially use alot of voyeurism and focus on women, promoting the men to be more important, enhancing the ego of male viewers. Both the male and female R&B artists seem to adhere for male wants. I think that Kanye Werst may have a slightly different audience, as his music both promotes the males but also is sincere in some tracks and show men to be sensitive, which may attract more female listeners. The target audience may be slightly older reaching into people in their 30's.

To test the target audeince for both we will carry out a questionnaire on ten members of the class...
The questions we have included are:
-Age 
one 21-25 year old
three 18-20 year olds
six 15-17 year olds
-Gender
8 female
2 male
-Do you like R&B music?
5 yes
5 no
-Do you think R&B music is aimed at men or women?
4 men
3 both
3 women
-Do you like Kanye West
7 no
3 yes
-What is your favourite Kanye West music video?
2 x stronger
1x touch the sky
-Would you expect to see him in his videos?
10 yes
-What do you think is Kanye West's strongest icon?
1 x coats
5 x glasses
1 x teeth