Theorists

Our music video will use many theorists as it incorporates many ideas. Voyeurism is when it seems to be filmed through a 'male gaze' objectifying women and satisfying sexual wants. Our video uses voyeurism because we are used fragmented body parts like the mouth and legs. The use of high heels has sexual connotations and is therefore part of the voyeurist idea. Our video uses voyeurism in scenes when the female models are walking up and down the catwalk wearing heels, focusing on certain parts of their body. Also, when models are getting ready/old model is crying it is into a mirror, which is a typical convention of voyeurism. Voyeurism is appropriate for our genre, as through our research we discovered that sexually objectifying women is a key convention of the R&B genre.

The video is also narrative and performance, the non linear narrative aspect encourages multiple viewings because it interests the audience and makes them want to watch it again to realise what it is really about, by using the correct mis-en-scene we will create authencity of storyline making it believable and appropriate to the song. The performance aspect of the video makes the artist look credible and like they have genuine talent. Our video used slight intertextuality as the narrative is inspired by the film Black Swan, but there is no straight links to other media texts.