This Kanye West video is in cartoon, this draws the attention to his music and what he is saying, focusing on his talent, rather than his personal image. He makes sure that the audience knows that the cartoon man is supposed to be him by wearing his iconic sunglasses and by having his facial hair style. Also in the video there are some sections where bright colours are used and the cartoon character is performing with the same mannerisms that Kanye West has when he generally performs. Also in this video it remains in the conventions of a R&B video because the women are shapely and wearing short dresses and have obviously made an effort and are ready to go out, still pleasing the ideas of voyeurism, including the use of fragmented shots. However, in the video it is like Kanye West is apologising to the women and sees them as important (not sexually objectifying them), giving a connotation that it isn't always the men that are 'players' and sometimes the women are 'heartless'.
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