Video Analysis- Beyonce Single Ladies

Beyonce's video to Single Ladies is completely different in comparison to Kayne West's video to Runaway, Beyonce's is full of performance and not narrative. It is mainly Beyonce showing her dancing skills and promoting herself not only as a singer but as a full entertaining performer. The whole video is mainly filmed in longshots but there is occasional closeups of Beyonce, making her the centre of attention in the video, this is also done by having a pure white floor and background so that the emphasis of the video is purely on her and her 2 other dancers. The outfits of the 2 women are simple and black, again creating concentration of the movement and actual song without any creative distraction, the 2 backing dancers are in full leotards, yet Beyonce's is one armed, making her stand out and be different so that the attention is once again drawn to her, the outfits, typically to R&B are skimpy and provocative. They adhere to the stereotype of women in R&B and that they are mainly for sexual desire, as the all wear heels and have volumised hair, which is used in extravagante hairflips and they have vey bold eyemakeup. The dancing in the video is energetic and concetrates mainly on use of the hips, once again creating a sexually provoctive image of the women.